8 Strategies for Building an Effective Test Automation Strategy

This article presents eight fundamental best practices for test automation strategy, including the balance between automated and manual testing, prioritizing test cases for automation, estimating ROI, selecting the right automation tools

In the present-day business landscape, organizations are actively seeking methods to enhance their QA testing procedures and maintain a competitive edge. Creating an automation strategy stands out as one of the most effective ways to achieve this objective. Test automation plays a vital role in businesses by enhancing testing efficiency and precision, while simultaneously diminishing manual labor and expenses. It empowers companies to execute tests at an accelerated pace and with a broader scope, enabling swift identification and resolution of potential issues.

For instance, an eCommerce enterprise could utilize test automation to periodically assess the functionality of their checkout process, ensuring a seamless experience for patrons. By implementing a comprehensive test automation strategy, businesses can elevate software quality and mitigate the risks associated with software failures, leading to heightened customer satisfaction and revenue generation.

The following eight recommendations encapsulate the fundamental best practices in test automation. They serve as guiding principles to keep in mind when considering the most appropriate approach to developing a robust software application that fulfills consumer expectations.


The Essence of a Test Automation Strategy

At its core, a test automation strategy is a meticulously crafted blueprint, carefully woven into a company's operational fabric, to safeguard against the pitfalls of testing failures. This visionary plan unveils:

The sacred grounds shall be graced by the touch of automation, breathing life into realms previously untouched.

A repertoire of testing methodologies and an arsenal of tools, harmoniously synchronized within the tapestry of the software development life cycle.

Behold the transformative power of a well-orchestrated automation strategy, where alchemy of benefits awaits the enlightened company: heightened efficiency and expanded coverage, unwavering precision, ascending ROI, and bountiful cost savings.

What is the Purpose of a Test Automation Strategy?

Are you conducting manual tests and encountering obstacles in quality assurance, errors caused by human neglect, and an increase in production defects? Maybe you have attempted test automation previously but abandoned it due to its difficulty.

An inadequate test automation strategy can lead to system downtime, decreased customer satisfaction, and a tarnished company reputation.

Conversely, a well-planned strategy can help prevent technological failures and maintain your company's competitiveness.

Here are a few scenarios where issues may arise without an automation approach:


Incorrect technology selection:

Without a proper strategy, you may end up utilizing inappropriate tools and technologies. Making incorrect choices could result in numerous problems in the long term.

Risk assessment:

An automation strategy enables the prediction of risks associated with test automation. It outlines existing risks, suggests ways to mitigate them, provides potential remedies, and explores alternative approaches. Without a strategy, it is challenging to anticipate and address future risks promptly.

Now, let's delve into a comprehensive discussion of the eight necessary test automation strategies for your business.


Outsourcing QA Services for Software Applications

Outsourcing quality assurance (QA) services to an offshore team not only enhances resource efficiency but also plays a crucial role in improving the overall performance of software applications. By leveraging the expertise of QA professionals with their specialized training and industry knowledge, businesses can ensure robust security measures, adherence to compliance standards, and efficient testing processes. Moreover, outsourcing QA testing provides cost advantages, and access to domain experts, and allows internal engineers to focus on core areas of development.

Early and Frequent Testing with Agile

Agile test environments are constructed to adapt to change. The continuous cycle of innovation and testing during multiple iterations ensures an equilibrium between functionality and stability. The capacity to integrate feedback from diverse teams puts the ultimate goal of user satisfaction at the forefront in every phase. Moreover, initiating QA processes early in the development stage proves to be more efficient and cost-effective compared to implementing modifications in the final stages of delivery.

By combining the leading approach to software development with the most resource-optimized outsourcing method, you can rapidly expand your operations to deliver high-quality products at an accelerated pace. An agile offshore QA partnership possesses numerous advantages, including convenient access to industry professionals, ultimately enhancing the return on investment (ROI) for your projects. Additionally, fostering robust and consistent communication is crucial. This entails prioritizing internal communication channels that keep the end objectives in sight, as well as dynamically cooperating with external QA collaborators. Over time, when collaborating and communicating within the Agile testing framework, separate teams can merge to form an even more formidable force in software development.

Striking a Balance Between Automated and Manual Testing

Understanding how to find the right equilibrium between the velocity of automation testing and the human observations from manual testing is just one of the benefits of collaborating with an external QA specialist. The sole method to ensure complete test coverage is by supplementing automation with manual testing, as no solitary testing approach can guarantee your product's market performance.

Manual testing demands more labor but offers no superior alternative for emulating the end-user encounter than through the discernment and skill of a human engineer. If your end-users are human, it is imperative to include a human component in your testing phase.

Your QA partners possess the expertise to devise strategies for merging manual and automated test cases that yield the most favorable long-term return on investment (ROI).

Sorting Test Cases by Priority for Automation

Automating every testing scenario is an unattainable goal, thus it becomes equally important to classify test cases based on their automatability. Once you possess the comprehensive collection of automatable test cases, it becomes crucial to assess those that are frequently executed and hold significant priority.

Within the realm of QA, our initial step involves cherry-picking test cases for automation considering various factors, such as frequently executed tests or those demanding extensive time during manual execution. Upon selecting the tests, we proceed to automate them according to their priority.

By employing this approach, you guarantee a thorough examination of critical application features, which hold immense importance from a business standpoint.

Estimating the Return on Investment (ROI) of Automation

By thoroughly documenting the desired automation strategy, it is feasible to anticipate the overall ROI of automation even before implementing any automation framework. This assessment can also shed light on the time saved through manual versus automated testing, as well as the resources required for automation efforts. Depending on the ROI and future objectives, adjustments can be made to the number of automation and manual engineers within the QA team.

Unveiling the Perfect Test Automation Tool

While manual testing remains an integral part of software development, the undeniable time-saving benefits of automated testing cannot be overlooked. This remarkable advantage has sparked a proliferation of diverse automation tools in the market. Consequently, there exists a wealth of options to explore and discover an automation solution that precisely aligns with the unique characteristics of your product, development environment, and the expertise and preferences of your team.

The guidance of QA experts can prove invaluable in helping on-site teams select the ideal automation tool that perfectly caters to their project and platform requirements. Embracing the latest cutting-edge tools available in the market is highly recommended. Embarking on the automation journey, our dedicated QA team conducts thorough evaluations of the top three automation tools, meticulously assessing their effectiveness on the client's product. By utilizing these insights, we ensure the selection of the most optimal tool, poised to deliver exceptional results.

Introducing Automation by WeTest - The Best Test Automation Tool

WeTest provides the ultimate test automation tool that guarantees the highest quality for your software products. Our unique features make us stand out from the rest:

1. 1000+ Device Models: Test your native mobile app on real iOS and Android devices, including Apple, Samsung, Pixel, Xiaomi, and Huawei.

2. DevOps Integration: WeTest seamlessly integrates with popular CI/CD tools, allowing you to trigger automated tests with every build action.

3. Parallel Test Execution: Release your app 10x faster by executing tests in parallel across multiple devices on the WeTest cloud.

4. Comprehensive Test Analysis: Get all your test results in one view, and debug your mobile app using logs, video recordings, screenshots, case analyses, device analysis, and performance analysis.

Get Started with WeTest Automation!

Building the Perfect Framework

When it comes to testing automation, selecting the right automation tools is just one part of the equation. Another critical aspect is setting up a robust and efficient test framework. The choices made in this process can have a significant impact on the overall effectiveness and efficiency of your development cycle.

In today's industry, the prevailing belief is in favor of adopting modular, portable, and reusable frameworks that can seamlessly cover the entire lifespan of your product. The framework serves as the backbone of your automation process, so careful consideration is necessary.

To ensure you establish a solid foundation for your QA efforts, our guide on Automation Framework Design is an invaluable resource. It provides insights into what is possible and optimal when establishing your framework. Remember, no matter how well-crafted your code may be, if your framework is not up to par, your automated tests are at risk of breaking down.

Monitoring and Maintenance Strategies

To achieve testing automation excellence, it is vital to prioritize monitoring and maintenance aspects when selecting frameworks and tools. These factors offer valuable insights into the progress and outcomes of automation testing efforts, providing continuous feedback to you and your team. Before deciding on a particular tool, it is important to consider the intended recipients of reports, as not all automation tools provide easily comprehensible reporting features.

Furthermore, different tools vary in terms of maintenance simplicity. Opting for a solution that facilitates easy modifications and promotes reusability is ideal. Comprehensive failure logs play a crucial role in swiftly identifying and resolving script errors with minimal disruptions. By firmly establishing control over maintenance and monitoring, a sustainable test automation strategy can be developed.


Test automation is a vital component of modern software development, enabling organizations to enhance testing efficiency, precision, and coverage while reducing costs and manual labor. By following the best practices outlined in this article, businesses can develop a robust automation strategy that aligns with their unique needs and objectives. From outsourcing QA services to striking a balance between automated and manual testing, prioritizing test cases, estimating ROI, selecting the right tools, building a solid framework, and implementing effective monitoring and maintenance strategies, organizations can achieve software excellence and maintain a competitive edge in the market. With the support of WeTest, a comprehensive test automation tool, businesses can streamline their automation efforts and ensure the highest quality for their software products. Embrace test automation and unlock the full potential of your QA testing procedures.

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